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giffgaff horror ads are still too scary for YouTube, rules ASA

UK virtual mobile network giffgaff’s attempts to target its humorous horror-themed video ads have fallen foul of the Advertising Standards Authority.

The ASA received a complaint about a giffgaff advertisement on YouTube, which began with a screaming woman being pursued by a man who appeared to be holding a chainsaw.

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HTC adds live video streaming to its RE camera

HTC has enabled its RE camera to live-stream via a mobile phone to YouTube.

An update to the RE Android app will let users stream live video to their YouTube channel. A similar update will be made available for Apple iOS devices within the next few weeks.

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Halloween giffgaff ad was too scary, says ASA

A Hallowe’en-themed video ad by UK virtual mobile network giffgaff was likely to offend or distress viewers, according to the Advertising Standards Authority.

It upheld a number of complaints about the ‘Different Takes Guts’ advertisement on YouTube.

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The top mobile search terms of 2014

The top mobile search terms of 2014

UK-based Mobile Commerce Ltd, which provides mobile search services to a number of network operators, has published details of the brands and search terms that were popular in 2013.

The company dealt with 8 billion search requests during the past 12 months and handled more than a quarter of all searches from mobile internet users via UK operator portals.

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Top UK mobile search terms of 2012

Top UK mobile search terms of 2012

Mobile Commerce, a UK-based business that provides mobile search services to a number of network operators and other sites, has published an analysis of the words and phrases used when searching on mobile phones.

The company handles over 25% of searches from mobile internet users via UK operator portals and deals with 5 billion requests a year across the UK and USA.

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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

Operating Systems: a new set of Davids emerge to challenge the incumbent Goliaths

Podcast - 22nd July 2013

This panel discussion about new mobile operating systems was recorded at Mobile Monday London on 15th July 2013.

It's chaired by Geoff Blaber of CCS Insight with contributions from the GSMA's Alex Sinclair, David Wood of Delta Wisdom (and formerly of Symbian), Andreas Constantinou from Vision Mobile, Victor Palau of Canonical and Christian Heilmann from Mozilla Corporation.

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Nokia, Microsoft, BlackBerry, Telefonica and much more... all in this week's podcast

Podcast - 17th July 2013

There's big news from big names this week as Nokia announces a new smartphone, Microsoft announces a new structure and Research In Motion announces a new name.

We also talk about O2 UK's backhaul deal, Apple's eBook court case, a complaint about advertising and plenty more as well.

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A security scare, a new mobile payment service, some quarterly results and loads of money

Podcast - 10th July 2013

We start this week's podcast by talking about an Android security risk - before moving on to new 4G services from EE, a drop in Nook tablet prices and a couple of quarterly results that disappointed the stock market.

In addition we discuss insurance complaints, Bluetooth Smart technology, a new multi-million investment in Shazam and some research about the future of apps.

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Will mobile data kill SMS, does all-IP mean less security - and what's the future for mobile networks?

Podcast - 5th July 2013

Robin Kent, operations director at Adax Europe, talks to Mark Bridge about some of the challenges facing mobile network operators as data usage increases.

They discuss how networks can differentiate their services, how can they monetise the app phenomenon, whether mobile data will kill voice and SMS... and the privacy concerns that arise around all-IP communication.

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New mobile products from Sony, Firefox and Sainsbury's

Podcast - 3rd July 2013

In our podcast this week we're discussing the new SmartWatch from Sony, talking about Firefox OS smartphones and contemplating Vodafone's partnership with Sainsbury's.

We're also looking at complaint figures, roaming charges, pay as you go pricing, joint ventures, BlackBerry's recent results and the future of Windows Phone.

Author: The Fonecast
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