Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

This programme was recorded at the April 2013 meeting of Mobile Monday London, where a panel of experts discussed the topic 'BYOD: A Faustian Pact?'

The panel was chaired by David Rogers of Copper Horse Security. His panellists were Caroline Maloney from Telefonica, Charles Brookson of Azenby, David Arnold from BlackBerry and Gemma Coles from Mubaloo.

In our 30-minute podcast this week we're talking about the OFT's app investigation, Ofcom's plans for premium rate calls and the growth of Android malware.

We also discuss Microsoft's complaint about Google, an increase in mobile advertising and 'hacking' aircraft navigation using a smartphone.

We start this week's podcast by talking about Facebook Home, the new Android-based service from the social network.

We then move on to discuss quarterly figures, a departure at HP, a mobile acquisition for Cisco, some WiFi research, the end of BBM Music... and much more.

In this week's podcast news report we're talking about quarterly results from BlackBerry and Three UK, we're discussing the latest network complaints data from Ofcom and we're contemplating the arrival of a new Facebook phone.

There's also time to discuss EE's UK 4G rollout, a dramatic move from T-Mobile USA and a train ticket app from O2.

Music is a fundamental part of our lives, yet the vinyl record and the CD are increasingly formats of the past. The rise of digital music has been exponential and mobile is firmly part of that picture.

So where is this all going... and how on earth do you make any money from it?