Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

This week's news report begins with quarterly figures from Samsung and Apple - and a discussion about what the future may hold for iOS.

We also talk about instant messaging versus SMS, the end of Best Buy's European joint venture with Carphone Warehouse, patent wars, white spaces and connected cars.

It feels like many people are hanging on to mobile advertising as the future of mobile marketing.

Yet there's much more to mobile marketing than the banner ad. In this podcast a panel of experts considers the latest trends and innovation that could change the future of marketing.

In this special feature we're looking around the GSMA Connected City at Mobile World Congress 2013.

Mark Bridge and Grant Notman discuss machine-to-machine communications and the Internet of Things, meeting people who've worked with 4G-enabled cars, port logistics, connected houses, m-health and the GSMA's own app development programme.

There's a diverse collection of mobile-related news in this week's 30-minute podcast.

We start with the new Twitter music service before moving on to discuss quarterly results, patent licensing, wireless charging, advertising and mobile payments... before ending with a curious report about app-controlled underwear.

This is the second part of our programme recorded at the April 2013 meeting of Mobile Monday London, where a panel of experts discussed the topic 'BYOD: A Faustian Pact?'

The panel was chaired by David Rogers of Copper Horse Solutions. His panellists were Caroline Maloney from Telefonica, Charles Brookson of Azenby, David Arnold from BlackBerry and Gemma Coles from Mubaloo.