Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Thursday, September 17, 2009

The landline phone may be fading... but its number still remains

Mark Bridge writes:

In last weekend’s Sunday Times, Ali Hussain asked "Is this the end for the landline phone?"

He pointed out that the average mobile bill almost halved between 2003 and 2008, while landline bills fell by less than a fifth – which has meant the average mobile bill is now lower than the average landline bill. He went on to list fibre-optic broadband, mobile broadband, mobile calls, VoIP calls and satellite phones as alternatives to using fixed-line phones.

If only life were that simple. Yes, there are alternatives to fixed-line phones... but there always have been. And some of the alternatives aren't all that practical.

First of all, mobile data costs haven’t fallen as dramatically as call costs. Sure, they’re on their way down – but out-of-bundle data usage can be painfully expensive. As can sat-phone calls.

Secondly, mobile data speeds still struggle to catch most home broadband services. And having a landline phone also guarantees you 100% coverage for calls, something even a femtocell can't always promise.

But I think the real reason the landline phone isn’t dead yet is trust. Stick a mobile number on the side of your trade van – especially if you use magnetic signage – and many people will label you a fly-by-night. Print a mobile number on your business card without adding a landline and you might as well print it on toilet paper, according to some business people. It's one of the reasons (apart from cost) that non-geographic numbers are unpopular. No landline equates to "no fixed abode".

Much of this trust and mistrust is misplaced, mind you. Skype is one of many telecom companies that’ll sell you a geographical ‘landline’ number without you needing to even set foot in your chosen town. I can have a virtual office in central London – and San Francisco – without getting out of bed. Yet we still trust landlines ahead of mobiles.

Having said all that, most of today’s first-time mobile buyers don’t think of telephone lines as things to trust. Instead they're a barely-necessary utility. And before too long we won’t be dragging numbers around with us, either. We’ll have dot.tel domains or something similar that’ll route calls to our chosen device wherever we are and whatever we're using.

Even at that point, the landline phone won’t reach the end of the line. (Sorry, couldn’t resist it). But it will become invisible. And that’s something the mobile phone companies need to be ready for as well. Meanwhile, the landline has definitely faded - but, like the Cheshire Cat's smile - its number remains.

Reliant Regal van

 

Print
Author: The Fonecast
0 Comments
Rate this article:
No rating

Categories: OpinionNumber of views: 11734

Tags:

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

Can Pac-Man teach maths?

Podcast - 29th March 2013

Can mobile devices be used for game-based learning as part of the school curriculum?

This discussion was recorded in Barcelona during Mobile World Congress 2013 as part of Heroes of the Mobile Fringe. The panel was moderated by Russell Buckley with contributions from Vincent Hoogsteder of Distimo, Volker Hirsch of BlackBerry and Alina Vandenberghe of Pearson.

Author: The Fonecast
0 Comments
Article rating: No rating

Media is dead, long live media!

Podcast - 28th March 2013

Traditional media is in a state of flux, with consumers changing their media consumption habits. User-generated content, piracy and the rise of mobile are presenting even more challenges.

But what does it mean for publishers and media owners?

Author: The Fonecast
0 Comments
Article rating: No rating

The week's mobile news headlines: from Google Keep to Apple's maps

Podcast - 27th March 2013

Today's edition of The Fonecast takes a look at the top mobile-related news stories from the past week, including the new Google Keep app, Apple's mapping acquisition and Facebook's VoIP service.

We also cover the BlackBerry World application store, a new UK 4G survey from eBay, in-car connectivity and the recent Yahoo! purchase of Summly.

Author: The Fonecast
0 Comments
Article rating: No rating

The Coupon's Tale

Podcast - 26th March 2013

Mobile has been called the new frontier in consumer loyalty. But exactly how can mobile technology be used to improve the customer experience in high-street shops?

To learn more, we've joined a discussion group moderated by Russell Buckley with contributions from Katie Lips, Coen van Breda, David Hueso, Troy Norcross and Priya Prakash.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile Monday London: Finance, Incubators and Accelerators

Podcast - 22nd March 2013

New businesses need more than just a good idea. They also need money. That's why the Mobile Monday London group chose 'Finance, Incubators and Accelerators' as the topic for its recent meeting.

This special report offers a variety of perspectives on business funding in a panel discussion with John Spindler, Alistair Hill, Nic Brisbourne, Sitar Teli, Michel Sabatier and Inma Martinez.

Author: The Fonecast
0 Comments
Article rating: No rating
RSS
First2021222325272829Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement