Mobile advertising network madvertise has arranged more than $10 million in new funding, with US-based Blumberg Capital and previous investor Earlybird Venture Capital both agreeing to provide funds.

Berlin-based madvertise has grown over the last two years to become market leader in Germany, Austria and Switzerland, making it one of the largest mobile ad networks in Europe. Last week, the company announced that its turnover had increased more than 300% in the first half of 2011.

Mark Bridge writes:

When applications first hit the headlines, there were many stories about developers making small fortunes just from selling applications. Now there’s much more focus on promoting the app.

To understand what's changed - and to discover how developers get their apps noticed inside ever-expanding app stores - I spoke to Carsten Frien. He's CEO & co-founder of mobile advertising marketplace madvertise, a company that's based in Germany and has recently opened an office in the UK.

In The Fonecast feature this week we're looking at mobile applications and trying to work out exactly what makes a good app.

We start by talking to Colin McCaffery, Product and Technology Director at 2ergo, before calling Carsten Frien, CEO & Co-Founder of madvertise.

In this special feature we look at the current state of mobile applications and try to discover what makes a good app. You'll hear contributions from madvertise CEO Carsten Frien and 2ergo Product & Technology Director Colin McCaffery.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

We have a particularly packed programme this week as we catch up with all the biggest mobile industry news stories since Christmas.

There's opinion on everything from the UK 4G auction to the current CES show and from open-source smartphones to wireless phone charging in cars.

It's the last podcast of 2012, so we're making some predictions about the mobile industry in 2013... and looking back to the forecasts we made twelve months ago..

Should we expect a renaissance at BlackBerry?  Is it the beginning of the end for SMS?  Will smartphones keep getting bigger?  Will the number of UK networks get smaller? 

Today's podcast feature takes a look at mobile financial services, from the current state of mobile payments to NFC adoption and the developments we're likely to see next year.

Joining us are Winston Yeo, Vice President Marketing and Product Management for Mobile Financial Services at Gemalto, and Amol Deshmukh, Gemalto's Director of Mobile Financial Services for North America.

This week's podcast includes news of two more UK virtual networks, Nokia's property deal, a break-up for ST-Ericsson and Huawei's new partnership with Three.

We also look at WiFi hotspots in London taxis, Ofcom's research into customer service, pre-loaded security software on Android smartphones and a man whose iPhone may have cost him a job.

This week Iain Graham has been talking to Keith Curran about the problems facing mobile networks and the opportunities for mobile phone dealers.

Keith was a director of the Caudwell Group before setting up, running and later selling service provider Yes Telecom. He’s now CEO of Steadings Group.