Latest Podcast



Featured Articles

Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
Author: The Fonecast
0 Comments
Article rating: No rating

Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
Author: The Fonecast
0 Comments
Article rating: No rating
Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
Author: The Fonecast
0 Comments
Article rating: No rating

UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
Author: The Fonecast
0 Comments
Article rating: No rating
Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
Author: The Fonecast
0 Comments
Article rating: No rating
RSS

Opinion Articles

Saturday, February 2, 2013

HTC smartphones are too good

Causing HTC a serious headache

James Rosewell writes:

Following the boom of smartphones we have seen device after device released each month. With so many new devices hitting the market, consumers are faced with the tough decision of either keeping their trusty mobile or spending more money and upgrading. But how long are consumers hanging on to older models?

The following chart shows the top 15 HTC devices as measured by % of web traffic generated by HTC devices during December 2012 in the United States. They're arranged in ascending order of release date as measured by 51Degrees.mobi mobile analytics.

Percentage of all HTC originated web traffic during December 2012 in the United States by device model

% of all HTC originated web traffic during December 2012 in the United States by device model. Source 51Degrees.mobi Mobile Analytics.

The EVO 4G - first released in June 2010 - stands out as contributing 20% of HTC’s web traffic.

Analysing all HTC devices by age from the month they were first released shows just how popular for web access pre-2012 HTC devices still are.

Percentage of all HTC originated web traffic during December 2012 in the United States by month released

% of all HTC originated web traffic during December 2012 in the United States by device age in months. Source 51Degrees.mobi Mobile Analytics.

This simple analysis indicates exactly how much the mobile market is changing. Devices are hanging around for a lot longer as their lives are extended through multiple software and app upgrades which don’t require increased hardware capabilities. Many consumers don’t need the latest quad core phones to shave milliseconds off the time taken to perform basic tasks.

It’s not only the software that is kept up-to-date; the mobile web is now getting a lot of attention from web designers. Web sites optimised for small screen mobile devices are simpler to display and use.

The fact that older HTC devices are just so good is cold comfort for HTC CEO Peter Chou, in charge of reversing HTC's fortunes. HTC, later than others, realised they need to shrink their range and bring focus to their marketing in 2012. Only two months stand out for product releases in the above charts, showing that HTC are narrowing the range and focusing launches.

You can follow the fortunes of HTC, and any other manufacturer, with the free Mobile Analytics tools available at 51Degrees.mobi.

Documents to download

  • HTC by Device ModelPercentage of all HTC originated web traffic during December 2012 in the United States by device model
  • HTC by MonthPercentage of all HTC originated web traffic during December 2012 in the United States by month released
Print
0 Comments
Rate this article:
No rating

Categories: Handsets and manufacturers, OpinionNumber of views: 14539

Tags: research browser htc smartphone

Leave a comment

This form collects your name, email, IP address and content so that we can keep track of the comments placed on the website. For more info check our Privacy Policy and Terms Of Use where you will get more info on where, how and why we store your data.
Add comment

Recent Podcasts

The Mobile Academy: a masterclass for mobile success

Podcast - 1st February 2013

The Mobile Academy offers a London-based masterclass designed to give you a helping hand with mobile innovation, whether you're an entrepreneur, a business owner, a developer or a designer.

We've been talking to Julia Shalet, Course Director of the Mobile Academy, to learn more about the next 10-week course.

Author: The Fonecast
0 Comments
Article rating: 5.0

Smartphones keep selling, Firefox goes mobile and BlackBerry prepares for launch

Podcast - 30th January 2013

The last of the 2012 quarterly results are coming in, so it's time to compare figures from the biggest mobile handset manufacturers.

We're also looking at Twitter's new video app, discussing the forthcoming Firefox OS and preparing for the BlackBerry 10 launch later today.

Author: The Fonecast
0 Comments
Article rating: No rating

UTuneMe introduces personalised audio advertising on smartphones

Podcast - 25th January 2013

In this special feature we're talking to Shankar Meembat, co-founder and CEO of Exaget, about the company's new UTuneMe service.

It lets broadcasters add targeted audio advertisements to radio programmes that are streamed onto smartphones.

Author: The Fonecast
0 Comments
Article rating: No rating

Mobile payments, mobile retailing, mobile networks and mobile makers

Podcast - 23rd January 2013

It's another packed podcast this week, starting with mobile payments and ending with DIY mobile accessories.

We also cover manufacturing news, mobile VoIP calling, a new virtual network heading for the UK high street, shop closures, smart accessories and phablets.

Author: The Fonecast
0 Comments
Article rating: No rating

This week's mobile industry podcast, from hungry smartphones to high-street retailing

Podcast - 16th January 2013

We start this week with a look at troubled UK retailer HMV before moving on to research that sheds new light on mobile data usage.

You'll also find a new mapping app, increasing free WiFi coverage, a phone service designed for children and preliminary quarterly results from Samsung and Nokia.

Author: The Fonecast
0 Comments
Article rating: 5.0
RSS
First2324252628303132Last

Follow thefonecast.com

Twitter @TheFonecast RSS podcast feed
Find us on Facebook Subscribe free via iTunes

Archive Calendar

«November 2024»
MonTueWedThuFriSatSun
28293031123
45678910
11121314151617
18192021222324
2526272829301
2345678

Archive

Terms Of Use | Privacy Statement