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Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

Saturday, February 2, 2013

HTC smartphones are too good

Causing HTC a serious headache

James Rosewell writes:

Following the boom of smartphones we have seen device after device released each month. With so many new devices hitting the market, consumers are faced with the tough decision of either keeping their trusty mobile or spending more money and upgrading. But how long are consumers hanging on to older models?

The following chart shows the top 15 HTC devices as measured by % of web traffic generated by HTC devices during December 2012 in the United States. They're arranged in ascending order of release date as measured by 51Degrees.mobi mobile analytics.

Percentage of all HTC originated web traffic during December 2012 in the United States by device model

% of all HTC originated web traffic during December 2012 in the United States by device model. Source 51Degrees.mobi Mobile Analytics.

The EVO 4G - first released in June 2010 - stands out as contributing 20% of HTC’s web traffic.

Analysing all HTC devices by age from the month they were first released shows just how popular for web access pre-2012 HTC devices still are.

Percentage of all HTC originated web traffic during December 2012 in the United States by month released

% of all HTC originated web traffic during December 2012 in the United States by device age in months. Source 51Degrees.mobi Mobile Analytics.

This simple analysis indicates exactly how much the mobile market is changing. Devices are hanging around for a lot longer as their lives are extended through multiple software and app upgrades which don’t require increased hardware capabilities. Many consumers don’t need the latest quad core phones to shave milliseconds off the time taken to perform basic tasks.

It’s not only the software that is kept up-to-date; the mobile web is now getting a lot of attention from web designers. Web sites optimised for small screen mobile devices are simpler to display and use.

The fact that older HTC devices are just so good is cold comfort for HTC CEO Peter Chou, in charge of reversing HTC's fortunes. HTC, later than others, realised they need to shrink their range and bring focus to their marketing in 2012. Only two months stand out for product releases in the above charts, showing that HTC are narrowing the range and focusing launches.

You can follow the fortunes of HTC, and any other manufacturer, with the free Mobile Analytics tools available at 51Degrees.mobi.

Documents to download

  • HTC by Device ModelPercentage of all HTC originated web traffic during December 2012 in the United States by device model
  • HTC by MonthPercentage of all HTC originated web traffic during December 2012 in the United States by month released
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Recent Podcasts

A BlackBerry battle, SMS spam, iPhone innovation and wireless Leeds

Podcast - 5th December 2012

In this week's podcast we find BlackBerry facing a legal battle, SMS spammers suffering a big fine and EE boosting its 4G data tariffs.

We're also talking about a new iPhone camera accessory from musician will.i.am, rich cross-network communications in Spain, free WiFi in Yorkshire and the year's most-popular mobile search terms.

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HP makes a complaint, Nokia makes a Facebook phone... and much more

Podcast - 28th November 2012

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Plenty of questions about 3G, 4G and 5G mobile network capacity

Podcast - 21st November 2012

There's plenty of talk about mobile networks in this week's podcast. We start with a new charity-focussed MVNO before moving on to Ofcom's plans for avoiding a mobile capacity crunch.

There's also talk about WiFi offloading, BlackBerry's free voice calling service, Nokia's map business and much more as well.

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We talk consumer privacy and opt-in mobile marketing with Henry Lawson of nFluence

Podcast - 17th November 2012

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Author: The Fonecast
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Diary dates for UK 4G and BlackBerry 10... and much more

Podcast - 14th November 2012

The UK's 4G spectrum auctions are given a start date, while RIM reveals the launch day for its BlackBerry 10 platform.

This week's podcast also covers the patent deal between Apple and HTC, the departure of Windows Live Messenger, the success of the Samsung Galaxy SIII and some mobile payment innovation.

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