Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

We have a particularly packed programme this week as we catch up with all the biggest mobile industry news stories since Christmas.

There's opinion on everything from the UK 4G auction to the current CES show and from open-source smartphones to wireless phone charging in cars.

It's the last podcast of 2012, so we're making some predictions about the mobile industry in 2013... and looking back to the forecasts we made twelve months ago..

Should we expect a renaissance at BlackBerry?  Is it the beginning of the end for SMS?  Will smartphones keep getting bigger?  Will the number of UK networks get smaller? 

Today's podcast feature takes a look at mobile financial services, from the current state of mobile payments to NFC adoption and the developments we're likely to see next year.

Joining us are Winston Yeo, Vice President Marketing and Product Management for Mobile Financial Services at Gemalto, and Amol Deshmukh, Gemalto's Director of Mobile Financial Services for North America.

This week's podcast includes news of two more UK virtual networks, Nokia's property deal, a break-up for ST-Ericsson and Huawei's new partnership with Three.

We also look at WiFi hotspots in London taxis, Ofcom's research into customer service, pre-loaded security software on Android smartphones and a man whose iPhone may have cost him a job.

This week Iain Graham has been talking to Keith Curran about the problems facing mobile networks and the opportunities for mobile phone dealers.

Keith was a director of the Caudwell Group before setting up, running and later selling service provider Yes Telecom. He’s now CEO of Steadings Group.