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UK advertising watchdog says Tesco Mobile ads were offensive

UK advertising watchdog says Tesco Mobile ads were offensive

The Advertising Standards Authority has ruled that a number of recent Tesco Mobile advertisements were likely to cause "serious and widespread offence".

Newspaper ads, digital outdoor posters and a Twitter post were investigated after 52 complaints.
Author: The Fonecast
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Shebang ‘free phone’ offer falls foul of ASA advertising rules

UK mobile retailer Shebang Technologies Group has had a complaint against its advertising upheld by the Advertising Standards Authority.

An email from the company and an offer on its website both promoted a ‘free’ mobile phone offer that was guaranteed for every customer. The ads were accompanied by images of several different handsets.

Author: The Fonecast
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Article rating: 5.0
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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

Podcast - 30th April 2008

This week's edition of The Fonecast talks to Mike Trotman from Aura about their mobile industry Customer Satisfaction survey. There's also a look at the latest mobile news headlines and a quick review of the new LG Secret.

Author: The Fonecast
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Podcast - 23rd April 2008

The Fonecast team discusses the future of mobile retailing following Carphone's 10% share price drop, reviews the NFC-equipped Nokia 6212 classic and brings you the latest news and views.

Author: The Fonecast
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Podcast - 16th April 2008

Iain, James and Mark from TheFonecast.com talk about the week's mobile industry news and rumours. There's also a discussion about faulty smartphones with Mark Pollak of Turn On Your Mobile, plus a quick review of the Samsung J700.

Author: The Fonecast
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Podcast - 9th April 2008

This week the team review the LG KF510, discuss box breaking, bring you the latest news and views including the worlds LARGEST mobile phone, Videocon's interest in Motorola, and a possible joint venture between Skype, eBay and Google.

Author: The Fonecast
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Podcast - 2nd April 2008

The Fonecast team reviews the Sony Ericsson W760 and discusses the future of mobile advertising. This week's news includes mobiles on the plane, 3G iPhone, Chatterbox and 3 making money.

Author: The Fonecast
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