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UK advertising watchdog says Tesco Mobile ads were offensive

UK advertising watchdog says Tesco Mobile ads were offensive

The Advertising Standards Authority has ruled that a number of recent Tesco Mobile advertisements were likely to cause "serious and widespread offence".

Newspaper ads, digital outdoor posters and a Twitter post were investigated after 52 complaints.
Author: The Fonecast
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Shebang ‘free phone’ offer falls foul of ASA advertising rules

UK mobile retailer Shebang Technologies Group has had a complaint against its advertising upheld by the Advertising Standards Authority.

An email from the company and an offer on its website both promoted a ‘free’ mobile phone offer that was guaranteed for every customer. The ads were accompanied by images of several different handsets.

Author: The Fonecast
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Article rating: 5.0
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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

Podcast - 28th November 2007

This week Iain and Mark look at mobile industry headlines from the last 7 days and interview Paul Smith about the cashback problems that hit Mobile Media Systems - the owner of Phoneboxdirect. They also review the Sony Ericsson W960i: an 8GB music-playing touch-screen handset.

Author: The Fonecast
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Podcast - 21st November 2007

Download this week's free podcast from TheFonecast.com to discover the mobile industry news headlines from the last seven days, including an assortment of closures, takeovers, departures and developments. The Fonecast team also reviews the new 3G-equipped Nokia 8800 Arte.

Author: The Fonecast
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Podcast - 14th November 2007

This week The Fonecast interviews Russell Raynor from Mobile Business Solutions about the problems of being a dealer, we chat to Faisal Sheikh about unlocking the Apple iPhone, we look at the week's industry headlines and we review the BlackBerry Pearl 8120.

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Podcast - 7th November 2007

This week Iain talks to John George from JAG about his company's recent expansion. Iain, Mark and James also discuss the week's industry headlines - including the latest iPhone and gPhone stories - and look at the new 5-megapixel Samsung G800.

Author: The Fonecast
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Podcast - 31st October 2007

We review the 3 USB modem, talk to Crispin Thomas from TMTI and Stuart Turner from Fonesure - and discuss the week's mobile industry headlines.

Author: The Fonecast
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