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UK advertising watchdog says Tesco Mobile ads were offensive

UK advertising watchdog says Tesco Mobile ads were offensive

The Advertising Standards Authority has ruled that a number of recent Tesco Mobile advertisements were likely to cause "serious and widespread offence".

Newspaper ads, digital outdoor posters and a Twitter post were investigated after 52 complaints.
Author: The Fonecast
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Shebang ‘free phone’ offer falls foul of ASA advertising rules

UK mobile retailer Shebang Technologies Group has had a complaint against its advertising upheld by the Advertising Standards Authority.

An email from the company and an offer on its website both promoted a ‘free’ mobile phone offer that was guaranteed for every customer. The ads were accompanied by images of several different handsets.

Author: The Fonecast
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Article rating: 5.0
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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
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Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
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Article rating: 4.0
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Recent Podcasts

Podcast - 26th March 2008

The Fonecast team talks to former Unique Distribution CEO Andy Tow about his new role at Data Select. The Fly SLT100 is put through its paces, plus there's all the latest mobile-related news.

Author: The Fonecast
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Podcast - 19th March 2008

The Fonecast team discusses the Mobile News Awards, reviews the Sony Ericsson Xperia X1 and brings you the latest news and rumours from around the industry.

Author: The Fonecast
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Podcast - 12th March 2008

Iain, Mark and James offer their regular weekly look at the latest mobile news headlines and rumours. Freelance journalist Steve Gold explains the benefits of mobile email for dealers, and the sporty Samsung SGH-F110 miCoach handset comes under the team's spotlight.

Author: The Fonecast
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Podcast - 5th March 2008

Iain Graham, Mark Bridge and James Rosewell take their usual look at the week's mobile news headlines and gossip in 'The Fonecast'. Jez Harris explains the latest dealer controversy about Orange commission clawback and there's a review of the new Sony Ericsson C902 Cyber-shot camera phone.

Author: The Fonecast
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Podcast - 27th February 2008

This week's edition of The Fonecast includes the usual mix of mobile industry headlines and gossip. There's an interview about cashback with Paul Withers from Fone! magazine and there's also a review of the new Onyx Liscio handset.

Author: The Fonecast
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