The Advertising Standards Authority has ruled that a number of recent Tesco Mobile advertisements were likely to cause "serious and widespread offence".

Newspaper ads, digital outdoor posters and a Twitter post were investigated after 52 complaints.

UK mobile retailer Shebang Technologies Group has had a complaint against its advertising upheld by the Advertising Standards Authority.

An email from the company and an offer on its website both promoted a ‘free’ mobile phone offer that was guaranteed for every customer. The ads were accompanied by images of several different handsets.

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

The Fonecast team talks to former Unique Distribution CEO Andy Tow about his new role at Data Select. The Fly SLT100 is put through its paces, plus there's all the latest mobile-related news.

The Fonecast team discusses the Mobile News Awards, reviews the Sony Ericsson Xperia X1 and brings you the latest news and rumours from around the industry.

Iain, Mark and James offer their regular weekly look at the latest mobile news headlines and rumours. Freelance journalist Steve Gold explains the benefits of mobile email for dealers, and the sporty Samsung SGH-F110 miCoach handset comes under the team's spotlight.

Iain Graham, Mark Bridge and James Rosewell take their usual look at the week's mobile news headlines and gossip in 'The Fonecast'. Jez Harris explains the latest dealer controversy about Orange commission clawback and there's a review of the new Sony Ericsson C902 Cyber-shot camera phone.

This week's edition of The Fonecast includes the usual mix of mobile industry headlines and gossip. There's an interview about cashback with Paul Withers from Fone! magazine and there's also a review of the new Onyx Liscio handset.