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Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

And our survey said...

Mark Bridge writes:

The coolest person in the country admires the French president's wife and lives in East London. Oh, and they use a BlackBerry by day but an iPhone by night. That's what recent surveys say. Nonsense, isn’t it?

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The mobile phone tries to grow up

Mark Bridge writes:

The end of civilisation. The dawn of the future. Mobile phones are somewhere in the middle. Once seen as novelties for people with too much money, the mobile phone is now ubiquitous. And with that ubiquity comes an acceptance that they’re just tools. Doesn't it?

Which is why I was surprised to see a news article from Voice, a trade union that wants mobile phones banned from nurseries because of concern about inappropriate photographs.

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Sounding good to me

Mark Bridge writes:

"Sounding good to me". So sang Charlie Dore, back in the day when radio stations started to realise that quality was as important as quantity. "AM, FM, I feel so ecstatic", opined Cliff Richard, although I’m betting he’d have preferred the lack of hiss and crackle on FM stations.

Yet no-one’s really thought much about the quality of a phone call. Until now.

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The landline phone may be fading... but its number still remains

Mark Bridge writes:

In last weekend’s Sunday Times, Ali Hussain asked "Is this the end for the landline phone?"

He pointed out that the average mobile bill almost halved between 2003 and 2008, while landline bills fell by less than a fifth – which has meant the average mobile bill is now lower than the average landline bill. He went on to list fibre-optic broadband, mobile broadband, mobile calls, VoIP calls and satellite phones as alternatives to using fixed-line phones.

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Mixed verdict on mobile phones as cancer cause

Art Chimes of voanews.com writes:

Nearly two-thirds of the people on Earth now use mobile telephones, according to a study by the International Telecommunications Union. But how safe are those phones? Scientists still aren't sure, but some evidence is starting to suggest there may be danger along with the convenience.

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Saturday, March 2, 2013

Most mobile internet users are as happy with mobile advertising as they are with TV or online ads

Mobile advertising business InMobi has announced the results of its Mobile Media Consumption Report, which contains information from over 15,000 mobile users in 14 markets around the world.

Overall, 50% of global mobile web users said they now used their mobile device as the main way to go online. In addition:

  • 46% said they’d made purchases using their mobile device
  • 45% said their mobile device had influenced their in-store purchases
  • 67% felt it had provided them with better options, and
  • 75% said they’d been introduced to something new via their mobile device.

59% of mobile users said they were now as comfortable with mobile advertising as they were with TV or online advertising. 54% had noticed mobile ads while using a mobile application, 40% on a search engine, 27% on a retailer website and 23% on a video website.

The popularity of online mobile shopping - m-commerce - is also increasing. 66% of consumers had spent money on an activity via a mobile device, while 80% of consumers expect to buy something via mobile in the next 12 months.

Naveen Tewari, InMobi’s CEO and co-founder, said “Mobile devices now permeate every aspect of modern life. The study reveals that mobile users are always-on, whether surfing the mobile web while spending time with family (48%), at a social event (45%), commuting (60%) and shopping (43%). This creates a huge opportunity for brands and marketers to engage with consumers throughout the day unlike traditional advertising like print and TV. With consumers now being increasingly receptive to mobile advertising and in-app ads, there has never been a better time for brands to embrace the use of mobile technologies.”

[InMobi blog]

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Categories: Retailing, Applications, NewsNumber of views: 14673

Tags: advertising research shopping inmobi

1 comments on article "Most mobile internet users are as happy with mobile advertising as they are with TV or online ads"

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Scott

3/4/2013 10:47 PM

This is some great information.

Once we can get this info into the hands of local business owners, it should really open their eyes to the need to have a mobile presence and to provide their customers with a way to shop via mobile devices.

Great stuff. Thanks for publishing it.

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