Mark Bridge writes:
August is traditionally known as the ‘silly season’… but last week’s mobile industry news was all very serious. Apple started with a move designed to reassure customers about unsafe iPhone chargers by arranging a discounted exchange scheme – and it ended the week with a patent victory in the USA.
Don't sell the steak – sell the sizzle! That's the mantra of many salespeople. It's all about emphasising the benefits of a product rather than its features. You don't tell people about the 13 megapixel camera when they ask about the new LG smartphone, you tell them it'll capture the first steps of their precious young nephew in pin-sharp accuracy. Or something like that.
David Heled of Cellebrite writes:
Smartphones are now by far and away the communication, payment and information device of choice for consumers and enterprises. Sales are set to overtake those of traditional feature phones this year for the first time. However, the increasing complexity of the devices’ technology means that there’s a lot more that can go wrong, and make it harder for mobile retailers to identify potential problems – and it’s costing them millions per every year.
Google’s big announcement last week involved the company introducing Android v4.3 (as expected), launching a new Nexus 7 tablet (as expected) and also revealing a ‘Chromecast’ HDMI adaptor that’ll stream from most portable devices. That was more of a surprise.
With the school term over and August just a few days away, UK telecom regulator Ofcom has published a new guide to help travellers avoid ‘bill shock’ after using their mobile phones, tablets and laptops abroad.
Thursday, August 20, 2009
In this special podcast, Steve Townend talks about new mobile banking and online shopping service MoBank. He discusses mobile payment security, free banking, retail partners... and his plans to change the way the entire banking industry works.
Categories: PodcastsNumber of views: 9876
Tags: banking payments mobank mobile shopping
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