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Ofcom helps protect customers against unexpected roaming charges

Ofcom helps protect customers against unexpected roaming charges

UK service providers must notify customers when they connect to a different network

New rules from UK telecoms regulator Ofcom will protect customers when they use their mobile phone on a foreign network. In addition, customers will be alerted if they are inadvertently roaming, perhaps because they're near an international border.
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Global smartphone market is set for recovery, says new forecast

A new forecast from research specialists Canalys shows the smartphone market is set to recover next year. Worldwide shipments declined by 12% last year but that decline is expected to slow to 5% this year.
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Vodafone and Three plan to merge their UK businesses

Vodafone and Three plan to merge their UK businesses

New Hutchison/Vodafone network would be biggest UK operator

Vodafone Group plc and CK Hutchison Group Telecom Holdings Limited have agreed to combine their UK telecommunication businesses, respectively Vodafone UK and Three UK. The merger will create a large new network operator to compete with Virgin Media O2 and EE.
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UK mobile payment service Paym to close in March 2023

UK mobile payment service Paym will close on 7th March 2023. The service, which allowed users to make and receive payments using their mobile phone numbers, was launched in 2014.
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Qualcomm legal action moves forward in the UK

Qualcomm legal action moves forward in the UK

Which? seeks payout for Samsung and Apple smartphone owners

Consumer protection organisation Which? has been given permission by the UK's Competition Appeal Tribunal to represent Apple and Samsung smartphone buyers in a legal case against chip manufacturer Qualcomm.
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Opinion Articles

Last week at The Fonecast: 12th August 2013

Welcome to the not-so-silly season

Mark Bridge writes:

August is traditionally known as the ‘silly season’… but last week’s mobile industry news was all very serious. Apple started with a move designed to reassure customers about unsafe iPhone chargers by arranging a discounted exchange scheme – and it ended the week with a patent victory in the USA.

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Dual Core Smartphones only £7.70pm... whatever that means

Mark Bridge writes:

Don't sell the steak – sell the sizzle!  That's the mantra of many salespeople. It's all about emphasising the benefits of a product rather than its features. You don't tell people about the 13 megapixel camera when they ask about the new LG smartphone, you tell them it'll capture the first steps of their precious young nephew in pin-sharp accuracy. Or something like that.

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Mobile retailers waste over £21.6 million a year on unnecessarily sending mobile phones for repair

David Heled of Cellebrite writes:

Smartphones are now by far and away the communication, payment and information device of choice for consumers and enterprises. Sales are set to overtake those of traditional feature phones this year for the first time. However, the increasing complexity of the devices’ technology means that there’s a lot more that can go wrong, and make it harder for mobile retailers to identify potential problems – and it’s costing them millions per every year.

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Last week at The Fonecast: 29th July 2013

Surprises and statistics

Mark Bridge writes:

Google’s big announcement last week involved the company introducing Android v4.3 (as expected), launching a new Nexus 7 tablet (as expected) and also revealing a ‘Chromecast’ HDMI adaptor that’ll stream from most portable devices. That was more of a surprise.

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Top Ofcom tips when taking your smartphone or tablet abroad

Mark Bridge writes:

With the school term over and August just a few days away, UK telecom regulator Ofcom has published a new guide to help travellers avoid ‘bill shock’ after using their mobile phones, tablets and laptops abroad.

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Friday, January 30, 2015

The secret of Apple's success

Mark Bridge writes:

What’s the secret of Apple’s success? That’s the question I was asked earlier this week by LBC radio during a report on Apple’s impressive iPhone sales and its record quarterly results.

Much of the answer, I said, was down to usability and design. Apple has taken existing features – both software and hardware – and has made them better. After all, the iPod wasn’t the first MP3 player. The iPhone wasn’t the first smartphone... and wasn’t even the first touchscreen smartphone. But for many people, that’s the perception.

And, perhaps just as importantly, Apple doesn’t get involved with products it can’t improve.

Here are six reasons I think Apple is doing so well at the moment.

Apple makes products that are easy to use. Yet they’re not dumbed-down. An Apple iPhone is pretty intuitive for new users but is smart enough to appeal to ‘power users’ as well. Some people will argue they don’t have enough control over an iPhone’s settings, but for most people that’s not a problem.

Apple makes products that are easy to choose. If you want an Apple mobile phone, you buy an iPhone. Yes, there are different memory sizes and different screen sizes – and you can always buy one of the previous versions – but for many consumers there’s only really one model.

Apple makes products that people want. Every so often there’s a celebrity who endorses a rival product and yet they’re seen using an iPhone when they need to go online. The staff at Apple love them too: they use them all the time. That’s how prototypes get lost in bars. And don’t underrate the effect of Apple’s advertising. Visit the Apple website and it’s showing you the amazing things you can do with Apple products. It’s not trying to sell you a phone.

Apple controls the sales process. Okay, not entirely – you can buy an iPhone from your mobile network or from an independent retailer – but buying from an Apple Store gives customers an all-Apple experience. There’s hands-on contact with the products, there’s no pressure, there are well-informed staff – and it’s all glowing white, rather like a high-tech version of heaven. On top of that, Apple runs its own App Store and iTunes, too. Buying your device, filling it up with content, downloading apps, customising it to suit your taste: it’s all under Apple’s umbrella. No, not an iUmbrella.

Apple makes premium products. In an industry where average smartphone selling prices keep falling because more and more low-cost devices are being produced for developing markets, Apple is sticking with premium. And you can end up paying quite a lot more for a phone that’s a little bit better. A bigger iPhone screen doesn’t cost Apple £80 more but that’s what it costs customers. The same goes for memory, too. Extra profit from customers who don’t mind paying extra for a top-spec handset.

Apple spends a lot of time and money on research and development. Goodness knows which version of iPhone they’re working on now. But I bet it’s not just iPhone 7.

Mark Bridge is one of the team at The Fonecast. He doesn’t have an iPhone, Not yet, anyway.
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Categories: Handsets and manufacturers, Retailing, OpinionNumber of views: 57371

Tags: opinion apple iphone

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