Heroes of Emerging Markets is an interactive, intimate panel discussion that looks at the opportunities of doing mobile business in emerging markets. The event took place on 28th February 2012 during Mobile World Congress in Barcelona.
We’ve recorded the entire event and have turned it into a podcast. You can listen on our desktop web site here, by downloading the MP3 audio file or by finding TheFonecast.com on iTunes.
Mark Bridge writes:
It’s all gone a bit quiet. Is it the calm after the Mobile World Congress storm... or is it the knowledge that an Apple announcement will push anything else out of the headlines, even before the product itself has been revealed?
Either way, the last seven days have had significantly fewer news stories than the beginning of the month. But that’s not to say they’ve been completely news-free.
Mobile security always seems to be on the agenda – but one of the companies demonstrating its services at Mobile World Congress 2012 had a particularly stark warning.
Cryptography Research was demonstrating what’s called differential power analysis or side-channel analysis, which can be used to reveal encrypted information from a smartphone or tablet without ever needing to get hold of the device.
Mobile World Congress is over for another year. Also gone is the mobile industry’s sudden obsession with public transport and student protests in Barcelona. But away from the local news, what’s been going on?
James Rosewell writes:
Microsoft’s Windows 8 announcement today is as significant to the mobile industry as Apple’s iPad launch 2 years ago. Windows 8 will work on tablets, ultra books, desktops, laptops and 82” big screens. Not only that but it’ll support touch on all these devices.
“We're in a world where tablets are about touch, and PCs are about keyboard. We're changing those assumptions” Steven Sinofsky President, Windows and Windows Live Division says.
Thursday, May 24, 2012
Performance marketing network Tradedoubler has introduced a new mobile platform this week. We asked Rob Wilson, who runs the company's UK and Ireland operations, to explain the challenges and opportunities of mobile commerce.
Categories: PodcastsNumber of views: 11409
Tags: advertising tradedoubler
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