Mark Bridge writes:
If I start talking about a ‘tiered internet’ with a differing quality of service depending on the amount a customer pays, you’d probably start thinking about the topic of net neutrality. Yet Orange has plans to treat some of its mobile web traffic differently... and it’s being seen by many as a positive step.
We’re starting the week with breaking (but not entirely unexpected) news that RIM has a new CEO. Just one, not two. We’ll be talking much more about him in Wednesday’s podcast. In fact, RIM’s announcement concludes a week that’s been packed with big names - and big money as well.
“T’ain’t what you do (it’s the way that you do it)”
So sang Ella Fitzgerald, Bananarama and the Fun Boy Three - although sadly not on the same recording. But that message is no longer being followed by many companies. Instead, the new mantra seems to be the other way round. And I think that’s a good thing.
Last week’s Carnival of the Mobilists was hosted here at TheFonecast.com... and this week the Carnival has travelled to the blog of mobile interaction designer Steven Hoober.
As always, it contains the web’s best writing on mobile and wireless - and this week’s contributors include our own James Rosewell.
So that’s CES week over. This year’s show seemed particularly US-centric, given the amount of 4G LTE mobile technology kicking about. Not that the UK isn’t making its own 4G plans; far from it. But let’s start at the beginning...
Thursday, May 24, 2012
Performance marketing network Tradedoubler has introduced a new mobile platform this week. We asked Rob Wilson, who runs the company's UK and Ireland operations, to explain the challenges and opportunities of mobile commerce.
Categories: PodcastsNumber of views: 11051
Tags: advertising tradedoubler
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