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ExclusiveTablet gamers expected to spend £2 billion on in-app purchases in 2016

Gamers using tablet devices are expected to spend $3.03 billion (£1.98 billion) on in-app purchases in 2016, more than ten times last year’s estimated total of $301 million.

The figures come from a new report published by Juniper Research, which says the increase will be driven by the rapid adoption of tablets and the growing acceptance of in-game purchasing.

ExclusiveShebang ‘free phone’ offer falls foul of ASA advertising rules

UK mobile retailer Shebang Technologies Group has had a complaint against its advertising upheld by the Advertising Standards Authority.

An email from the company and an offer on its website both promoted a ‘free’ mobile phone offer that was guaranteed for every customer. The ads were accompanied by images of several different handsets.

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