This week we talk to a couple of telecoms recruiters about the current state of the jobs market. And there's also our regular look at mobile industry news from the last seven days... from Nokia's free maps and Truphone's MVNO to Versace's new handset.

Orange has announced a mobile advertising service called 'Orange Shots'. The service launches on 1st February and will enable brands to contact customers that have expressed an interest in the companies or their products.

Orange Shots will initially be launched on Orange’s pay as you go Monkey tariff, which has 100,000 users. It'll use SMS and MMS messages and is being offered via Orange-owned ad network Unanimis in the UK. In addition, Orange Shots is described as being 'powered by Blyk Media'.

A few months ago we heard from ABI Research, which predicted the number of mobile subscribers worldwide using cloud computing - storage or applications provided over the internet - would grow from 42.8 million people in 2008 to over 998 million (nearly 19% of all mobile subscribers) in 2014.

Now Juniper Research has put some figures to those predictions. It says annual revenue from cloud-based mobile applications will reach nearly $9.5 billion (£5.9 billion) by 2014.

Vodafone says nearly 450,000 of its customers across Europe have signed up for music subscription services since it agreed DRM-free MP3 music deals with all four major labels last year. It's calculated this gives it stewardship over the largest number of paying music subscribers in Europe.

In December alone, over 100,000 customers signed up to one of Vodafone's music services in Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain and the UK. Choices include monthly 10-track MP3 bundles and ‘all you can eat’ unlimited access services.