Price comparison website moneysupermarket.com has just published its fourth annual Mobile Money Report – and it shows that the average Briton 'wastes' 45% of the inclusive calls and text message allowance from their mobile phone tariff. The company says those unused calls and SMS messages are worth almost £13 billion annually – or £250 per person.
Customers with 'pay monthly' contracts waste an average of 137 minutes and 153 texts every month, while pay as you go customers waste 16 minutes and 29 texts per month. The calculations are based on calls costing 20p per minute and text messages at 10p each.
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Mark Bridge writes:
Every time a British citizen finds themselves in trouble abroad – whether the problem is pirates, police, having a drink or having a cuddle – it’s very likely someone somewhere will say “you should have checked first”.
That’s sensible advice when it comes to looking at the FCO website… but an extra reminder about checking the legality of your technology came this week when biofuel bus driver Andy Pag was arrested in India for using a satellite phone.
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A new report from Gartner says consumers will spend $6.2 billion (just over £4 billion) in mobile application stores this year, up from last year's $4.2 billion. The total number of downloads – of which around 80% are expected to be free – will rise from 2.5 billion last year to 4.5 billion this year.
That figure will continue to grow, reaching 21.6 billion downloads worth $21 billion in 2013 – even though the proportion of free downloads is expected to increase.
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