A new survey from Strategy Analytics has shown that consumers in the USA are more likely to buy an Apple iPhone this year than any other consumer electronics product.
A group of consumers was asked about 22 electronic products, with 23.5% of people saying they were somewhat or very likely to buy an iPhone during the next 12 months.
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Time to catch up with everything mobile
Mark Bridge writes:
Happy New Year! It’s been three weeks since our last newsletter and a fortnight since our podcast of mobile predictions for 2013, so there’s plenty to catch up with.
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It’s heading towards that special time of the year when people prepare for a frantic few days of excitement, they get ready to exchange cards and they hope to glimpse a brand new star.
Yes, Christmas is over and everyone’s thinking about Mobile World Congress.
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ABI Research has been busy number-crunching figures from 2012. Hot on the heels of its cameraphone calculations comes a new report looking at 4G devices.
It reckons 103 million 4G LTE mobile devices were shipped in 2012.
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Every mobile network customer can be offered an individually tailored deal
Mark Bridge writes:
Advertising is already personal. Browse online for certain products and services – perhaps a new camera, a car hire deal or a pair of jeans – and you’ll see the same items advertised when you visit other web sites.
Marketing technology company Pontis, based in the high-tech industrial zone of Ra'anana in central Israel, has a much more focussed perspective. It talks about a segment-of-one marketing approach… and it’s just started working with O2 in the UK.