The Starbucks Coffee Company says it’s conducted over 26 million transactions this year via its mobile app.
The payment application was launched across the USA in January, with a Canadian app introduced last month and the UK set to launch on 5th January 2012.
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It’s reported that Starbucks will launch an iPhone app for mobile payments in January next year.
Customers who already have a Starbucks payment card will be able to link the card to the app. It’ll enable them to pay for items in 700 coffee shops by using an on-screen barcode.
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Starbucks is launching mobile payments in all its company-operated stores across the USA.
Initially the service will be available for iPhone and BlackBerry users.
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More than 71% of Starbucks smartphone-carrying customers in the USA use BlackBerry smartphones or Apple iPhones.
The company revealed the statistic as it expanded its Starbucks Card Mobile payment service to nearly 300 stores in and around New York City. This test scheme, which started late last year, enables customers to pay for their coffee via their mobile phones by displaying an on-screen barcode that represents a 'real world' Starbucks Card.
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