The average teenager in the USA is sending or receiving 3,339 text message per month, according to new research from The Nielsen Company. That’s more than six SMS texts every hour they’re awake – and shows an increase of 8% from last year.
Article rating: No rating
The O2 More opt-in marketing service is introducing location-based mobile marketing to the UK. The trial scheme will allow brands to target their promotions at consumers who are within a specific area.
Article rating: No rating
The number of UK motorists who admit to answering mobile phone calls and sending text messages while on the road has tripled in a year,according to the 2010 RAC Report on Motoring. The number of drivers taking calls on their mobile phone was up from 8% in 2009 to 28% this year, while text messaging usage was up from 11% to 31%.
Article rating: No rating
Research company comScore has published a survey comparing mobile usage and behaviour in Japan, the United States and Europe. It found significant differences between the three regions, with almost twice as many Japanese mobile users using their mobiles to go online (browsing, accessing applications or downloading content) as European users.
Article rating: No rating
The Mobile Marketing Association has published its latest Mobile Consumer Briefing, which is looking at consumer exposure and responses to mobile advertising in the UK, France and Germany.
On average, 45% of European consumers noticed mobile advertising and 29% of these people responded to it.
Article rating: No rating