UK-based MePlease has officially launched a unique mobile social platform that makes it easy for businesses to connect with their customers – and easy for customers to choose which restaurants and shops can send treats and special offers to their mobiles. The platform is capable of supporting mobile voting, competitions, customer feedback, location check-ins and promotional offers.
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A study published this week by researchers at the Highway Loss Data Institute in the USA has found that laws banning texting while driving aren't reducing the number of accidents. Instead, there appears to be a slight increase in the number of collisions.
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The latest Mobile Consumer Briefing report from the Mobile Marketing Association and Lightspeed Research shows that 36% of UK mobile consumers expect to access websites once a week or more using their mobile phone over the next year.
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We're sad to report that Martin King, founder of Tegic Communications and co-inventor of the T9 ('text on nine keys') predictive text system, has died. He was diagnosed with multiple myeloma five years ago.
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The O2 More advertising service, which sends marketing messages to O2 UK subscribers, now has more than a million customers. O2 More launched in December 2009, less than a year ago. Customers who opt-in receive SMS and MMS messages from O2 More clients, including Adidas, Cadbury and NatWest.
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