T-Mobile and Orange reveal the new branding for their merged parent company, the Apple iPad's UK pricing and tariffs are announced, Nokia sues Apple again and mobile app stores lose their appeal. All this - and more - is discussed by Iain, James and Mark in The Fonecast.

Orange and T-Mobile have revealed the official company name of their joint UK venture, following its formation on 1st April.

The company will be called Everything Everywhere™ and it’ll run the existing Orange and T-Mobile brands. It says the Orange and T-Mobile brands will continue to operate in the UK, with each having its own shops, marketing campaigns, propositions and service centres. However, the behind-the-scenes operations will be run as a single company.

James Rosewell writes:

The merger of T-Mobile and Orange on 1st April 2010 is one of the most significant events in the evolution of the UK mobile industry since the original creation of Orange and 1-2-1 in the 90s. From now on the UK will have 4 mobile networks, and one of those networks will have ~35% of the market. A 35% market share comes with a lot of potential. Not only can standards be influenced in a way previously unimaginable in the UK, but economies of scale can be translated into profits.

Deutsche Telekom and France Telecom have announced that their T-Mobile UK and Orange UK businesses are now a single operation.

Tom Alexander, the former CEO of Orange UK, is the Chief Executive of the new joint venture. Richard Moat, former CEO of T-Mobile UK, is Chief Financial Officer and Deputy CEO.

This week's edition of The Fonecast is dominated by partnerships and takeovers, with T-Mobile, Vodafone, SpinVox, NEC and Nokia all being discussed. There's also plenty of talk about new Android devices from Motorola, LG and INQ.