Mark Bridge writes:

“T’ain’t what you do (it’s the way that you do it)”

So sang Ella Fitzgerald, Bananarama and the Fun Boy Three - although sadly not on the same recording. But that message is no longer being followed by many companies. Instead, the new mantra seems to be the other way round. And I think that’s a good thing.

Mobile music discovery service Shazam has launched its own music player for iOS devices.

The Shazam Player, which is available on the Apple App Store, enables customers to browse through their music library and add more tracks via iTunes. It’ll also play YouTube videos and includes social networking options along with Shazam’s LyricPlay ‘streaming lyrics’ feature.

Nokia is planning a software update to resolve battery problems with some versions of its Lumia 800 smartphone.

The company says an update is already being rolled out and another is scheduled for early next year.

A new report from ABI Research says the trend towards ‘freemium’ pricing on mobile apps will continue next year. The term refers to a product that’s offered free with a chargeable option for customers who want additional features or enhanced functionality.

Apple enabled in-app purchasing for free apps just over two years ago.

New figures from the International Data Corporation show that media tablet shipments haven’t increased as much as expected.

IDC’s Media Tablet and eReader Tracker notes that shipments into sales channels rose by 23.9% from the previous quarter to 18.1 million units in Q3 2011. That’s an increase of 264.5% from the same quarter in 2010... but is 5.8% below IDC’s original forecast of 19.2 million units.