The UK's Advertising Standards Authority has upheld a complaint against a TV advertisement for the Motorola Atrix, which described the device as "The world's most powerful smartphone".

Motorola Mobility had said the claim wasn't just based on RAM and processor speed but a combination of features, including the phone's operating system, display, battery life, biometric security and docking system.

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses.

It's called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

Sandwich franchise Subway has launched a discount voucher scheme within the O2 More 'You Are Here' location-based advertising service.

Customers who've opted-in to receive marketing information will receive a MMS message when they're near a Subway store. The message will offer a discount and will contain a square barcode - a QR code - that can be scanned by store staff.

Independent mobile advertising network InMobi has released its latest Mobile Insights Report.

As well as showing that the total number of mobile advertising impressions in Europe grew by 21% from Q1 to Q2 2011, it also revealed that the number of ads shown on Apple devices had overtaken ad impressions on Nokia devices.

Mobile application developer Handmark says it'll turn its social apps business and mobile ad services group into a new company later this month.

The new company will assume ownership of the TweetCaster and FriendCaster social apps, which have seen more than three million downloads.