News Articles

Motorola rapped for DEXT 'social skills' TV ad

The UK's Advertising Standards Authority has upheld a complaint about a TV ad for the Motorola DEXT. The advertisement for the DEXT (known as the CLIQ in the USA) described it as "the first phone with social skills", emphasising the way it offered easy access to messaging and social networking services.

However, INQ challenged the claim, pointing to its own phones that had been released before the DEXT.

Author: The Fonecast
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Apple follows Google into the mobile advertising business

Last year Google bought AdMob for $750 million. This year Apple has bought Quattro Wireless, with a figure of $270 million being discussed by commentators (although no official confirmation).

Author: The Fonecast
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Podcast - 2nd December 2009

Iain Graham, James Rosewell and Mark Bridge discuss the week's mobile industry headlines, from Samsung's touchscreen success to the future of Nokia's manufacturing business. There's also an interview with Guy Phillipson of the IAB about mobile advertising, consumer concerns and online mobile services.

Author: The Fonecast
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Blyk man moves to O2

Shaun Gregory, who’s recently left his role as CEO of UK MVNO Blyk, has been appointed to run O2’s new media business.

He’ll be responsible for O2’s overall media strategy and for the network’s mobile advertising activity.

Author: The Fonecast
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Podcast - 2nd April 2008

The Fonecast team reviews the Sony Ericsson W760 and discusses the future of mobile advertising. This week's news includes mobiles on the plane, 3G iPhone, Chatterbox and 3 making money.

Author: The Fonecast
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