Research from the Internet Advertising Bureau and PwC shows that the UK mobile advertising market grew 116% year-on-year in 2010, with a total of £83 million being spent.

Although entertainment and media brands have dominated mobile ad spending in recent years, the report shows this dominance is reducing as other advertisers are seeing the opportunities of mobile advertising.

O2 Media - the mobile advertising part of O2 - says its O2 More 'personalised media service' now has two million customers. It launched less than 1½ years ago in late 2009.

The O2 More service combines O2's own customer data with additional information provided by participating consumers. As a result, O2 More can offer personalised and even location-based advertising campaigns to its partners.

First there was the announcement about today’s Nokia Strategy and Financial Briefing in London, then there was the appearance of what appeared to be a message from Nokia CEO Stephen Elop… and finally there’s an official statement.

We’ve reproduced the text of the statement below:

88% of client-side marketers say they’ll use mobile marketing in 2011. That’s the conclusion of a new survey from the US-based Association of National Advertisers in partnership with the Mobile Marketing Association.

In addition, 75% planned to spend an average 59% more on their mobile marketing than they did last year.

Last year we reported on the creation of Facebook Places, a location-sharing service that allows users to 'check in' to places they visit.

Today Facebook has added to the service with the announcement of Facebook Deals in the UK.