News Articles

Phones 4U ghost girl ad is not too scary, says ASA

The Advertising Standards Authority has not upheld complaints about a series of Phones 4U television ads that featured a ghost-like child.

A number of the advertisements were short two-second ads showing the ghostly girl, while the final ad in the sequence was a 30-second scene that took place in an underground car park. The tagline to the ads was “Missing our deals will haunt you”.

Author: The Fonecast
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Multi-million pound mobile phone VAT fraud revealed

HM Revenue & Customs has released details of a £250 million VAT fraud that generated its money from the supposed import and export of mobile phones. A number of people were arrested in July 2003, with the first sentences being handed down in 2008, although reporting restrictions prevented details of the crimes being published at the time.

Fifteen people have now been sentenced in six separate trials.

Author: The Fonecast
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Nokia plans software fix for Lumia battery life

Nokia is planning a software update to resolve battery problems with some versions of its Lumia 800 smartphone.

The company says an update is already being rolled out and another is scheduled for early next year.

Author: The Fonecast
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Discover our mobile phone industry predictions for 2012

Mark Bridge writes:

In today’s podcast - our last programme in 2011 - we’re doing our best to predict what’ll be happening in the mobile industry next year.

Will there be big announcements from the Wholesale Application Community?  Innovation from Intel?  Falling sales at Apple?  Reorganisations at RIM?  Listen to find out what we forecast.

Author: The Fonecast
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Podcast - 21st December 2011

Iain, James and Mark do their best to predict what'll be happening in the mobile industry next year - and also take a look at how accurate their 2011 predictions were. Expect some surprises... and a few excuses, too!
Author: The Fonecast
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