UK virtual mobile network giffgaff’s attempts to target its humorous horror-themed video ads have fallen foul of the Advertising Standards Authority.
The ASA received a complaint about a giffgaff advertisement on YouTube, which began with a screaming woman being pursued by a man who appeared to be holding a chainsaw.
Last June, UK communications regulator Ofcom published a consultation document that contained its plans for ‘mobile termination rates’.
These are the wholesale charges paid by network operators when they connect calls to rival mobile networks, which then have an impact on call charges for consumers.
Ofcom has changed the licences of the UK’s ‘big four’ mobile network operators to improve mobile coverage.
EE, O2, Three and Vodafone have all agreed to accept this change.
BlackBerry CEO John Chen has said he thinks ‘net neutrality’ - preventing telecoms networks from restricting or prioritising certain types of internet traffic - should go further than just network operators and service providers.
In a letter to the US government (later published as a blog post) he says that neutrality should also be mandated for content and applications.
It’s reported that EE is refunding around £1 million to customers who were charged VAT in error. People who travelled outside Europe and used their phones to go online were apparently charged VAT, although this should only apply to usage inside the EU.
Only 0.5% of EE’s customers were affected by the problem, which happened because the company’s billing system hadn’t been set up correctly.