Amsterdam-based augmented reality pioneer Layar says it’s adopting a new focus on ‘interactive print’, making it easier for businesses to bring multimedia interactivity to advertisements, packaging and other printed material.

The company launched a augmented reality mobile browser in 2009, superimposing internet-based information on top of real-world images shown by the camera in a smartphone. It’s recently passed 25 million downloads.

The forthcoming Firefox mobile operating system from Mozilla is expected to be used on 1% of global smartphone shipments in 2013.

That’s according to a new report from Strategy Analytics, which says the Firefox OS will be battling Android for entry-level smartphone users.

A new US-based study by Keynote Competitive Research, part of internet testing & monitoring group Keynote Systems, has found the most-frustrating mobile web experience for smartphone owners is web pages that are slow to load.

Two-thirds of respondents cited this as a recent problem, with ‘website not optimised for smartphone’ named as the next most frustrating issue.

Mozilla, the non-profit organisation behind the Firefox web browser, has said it’ll use the ‘Firefox’ brand for its forthcoming HTML5-based mobile operating system. A number of major mobile network operators have already expressed their support for the project.

TCL Communication Technology (which uses the Alcatel One Touch brand) and ZTE plan to produce the first Firefox OS devices.

A new report from O2 has revealed that the average smartphone owner now spends more than 2 hours a day using their phone.

However, voice calls aren’t the main priority for these consumers. 74% of smartphone users use their handsets to take photos, with 71% using their phones for calls. And more time is spent on mobile internet browsing than making phone calls.