Mark Bridge writes:
Don't sell the steak – sell the sizzle! That's the mantra of many salespeople. It's all about emphasising the benefits of a product rather than its features. You don't tell people about the 13 megapixel camera when they ask about the new LG smartphone, you tell them it'll capture the first steps of their precious young nephew in pin-sharp accuracy. Or something like that.
Telefónica has announced that it’s closing the TU Me voice-over-IP service next month.
TU Me, which offers free voice calls as well as messaging and photo sharing, was originally launched in May last year. It’s currently available as an Apple iOS, Google Android and BlackBerry application.
Nokia has completed its acquisition of Siemens’ stake in Nokia Siemens Networks.
The £1.5 billion deal, which was agreed last month, means that the former 50/50 joint venture is now wholly owned by Nokia.
David Heled of Cellebrite writes:
Smartphones are now by far and away the communication, payment and information device of choice for consumers and enterprises. Sales are set to overtake those of traditional feature phones this year for the first time. However, the increasing complexity of the devices’ technology means that there’s a lot more that can go wrong, and make it harder for mobile retailers to identify potential problems – and it’s costing them millions per every year.
LG Electronics formally announced its latest flagship smartphone yesterday following a number of pre-announcements and rumours.
The LG G2 introduces LG’s new ‘G’ prefix for premium devices.