Mark Bridge writes:
Back in the 1960s, Hertz was the number one hire car company in the USA. Avis was trailing a long way behind. Looking for a new advertising campaign, CEO Robert Townsend spoke to Bill Bernbach - the ‘B’ in ad agency DDB - and a few months later “We try harder” became the Avis tagline.
“Avis is only No.2 in rent a cars” the headlines admitted. “We try harder. When you’re not the biggest, you have to.”
It’s a message I was reminded of when I met Andreas Bernström at Mobile World Congress last month. Andreas is CEO of Rebtel, the world’s second-largest mobile Voice-over-IP company. With Skype seen as market leader for VoIP services, I asked Andreas whether Rebtel also needed to try harder.
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Mark Bridge writes:
The new iPad has a better screen. Higher-resolution. Clearer. High Definition. Just what everyone wants, right?
Apparently not.
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UK virtual network giffgaff has suffered a major service outage today, with water damage to its computer network taking nearly 8 hours to fix.
Most services have now been restored, although new connections and inbound ports are currently delayed.
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International payment service PayPal has launched a new service called PayPal Here, which allows small businesses to accept almost any form of payment. It includes a free app and free triangular card reader, turning any iPhone into a mobile payment device. An Android version is due in April.
The service has launched with a number of merchants in the United States, Canada, Australia and Hong Kong; general availability in those countries will follow next month.
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