UK-based mobile marketing business 2ergo - the company behind a number of high-profile campaigns including the Pizza Express app - is helping retailers to set up a mobile presence while avoiding common pitfalls.

It’s published a free white paper entitled ‘Mobilising Your Business - the time is now’, which can be downloaded from the company’s web site.

John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:

1. Mobile search marketing spend to increase significantly in 2012.

Mobile specialist business 2ergo is collaborating with the Callcredit Information Group to provide customers with a detailed insight into the UK’s mobile phone users.

Callcredit’s consumer data - which includes demographics, credit information and lifestyle data - will be integrated into 2ergo’s recently-launched mobileDNA platform.

76% of UK high street retailers don’t have a mobile website or mobile-optimised content, according to a YouGov survey commissioned by mobile marketing and business solutions company 2ergo.

And even mobile-ready retailers are poorly prepared, with almost 20% lacking m-commerce capabilities and many others choosing to focus on iPhone users.

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses.

It's called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

The team takes a look at social networking using your mobile and reviews the LG KE850 (Prada) phone and the Samsung W559. They also find time to take a look at a new mobile game from Desperate Housewives, and Soonr; a utility to connect your mobile to Outlook, Skype and PC. Plus there's a review of global mobile news from the past week.

This week the team look at the new N76 from Nokia, an interesting WiFi & SIM Free phone from Tovo, discuss the future of Push-to-Talk in the UK as well as the TV show Countdown on your mobile and Mobi-Medic to help with on the spot 1st aid.

The team discuss the iPhone and the mobile news coming from CES. They take a look behind the headlines at other activity in the mobile industry and review Eragon the mobile game to accompany the film.

We have a review of a Mobile based fitness application by Ascendo, take a look at new mobile brand and phone called the NEO 808i and Sagem latest budget 3G offering in the form of the my600v. We also discuss Virtual Networks and ASDA's proposed entry along with the latest news and views.

This week the team review 2006, take a look at two new phones from Samsung, review the last 2 weeks news and take a look at Six-o-Phone a service that allows you to make money from downloads.