UK-based mobile marketing business 2ergo - the company behind a number of high-profile campaigns including the Pizza Express app - is helping retailers to set up a mobile presence while avoiding common pitfalls.

It’s published a free white paper entitled ‘Mobilising Your Business - the time is now’, which can be downloaded from the company’s web site.

John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:

1. Mobile search marketing spend to increase significantly in 2012.

Mobile specialist business 2ergo is collaborating with the Callcredit Information Group to provide customers with a detailed insight into the UK’s mobile phone users.

Callcredit’s consumer data - which includes demographics, credit information and lifestyle data - will be integrated into 2ergo’s recently-launched mobileDNA platform.

76% of UK high street retailers don’t have a mobile website or mobile-optimised content, according to a YouGov survey commissioned by mobile marketing and business solutions company 2ergo.

And even mobile-ready retailers are poorly prepared, with almost 20% lacking m-commerce capabilities and many others choosing to focus on iPhone users.

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses.

It's called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

This week in a double length episode the team provide top tips for 2007, review the W950i and Motorokr 6 plus take a look at the latest news as well as reviewing mobile software Zuma and Flurry.

This week the guys review a smart new phone from Emblaze, take a look at Nokias new offerings, provide advice on Christmas mobile related presents and review GP Bikes 3D and Mobiola WebCam software.

This week the team ask "What's happening at 3?", review the Samsung Z560 and the T-Mobile Sidekick 3. Plus take a look at Opera Mini v2, Sherlock Holmes game and comment on the latest news stories.

This week along side the usual news on the mobile industry the team look at the X-Series from 3, the new chocolate phone from LG, debate the future of mobile advertising and look at an address book backup service from ZYB.com and have a bit of fun with Diner Dash.

This week the team debate the launch date and iPod functionality of Apples forthcoming iPhone, review the Sony Ericsson Z558i with touch screen, take a look at the credit card sized P310 from Samsung and some new software that transfers DVDs to your mobile in 2 clicks, plus South Park has come to the mobile in the form of an interactive game.