UK-based mobile marketing business 2ergo - the company behind a number of high-profile campaigns including the Pizza Express app - is helping retailers to set up a mobile presence while avoiding common pitfalls.

It’s published a free white paper entitled ‘Mobilising Your Business - the time is now’, which can be downloaded from the company’s web site.

John Barratt, product lead for 2ergo, predicts what lies ahead within the mobile marketing arena for retailers in 2012:

1. Mobile search marketing spend to increase significantly in 2012.

Mobile specialist business 2ergo is collaborating with the Callcredit Information Group to provide customers with a detailed insight into the UK’s mobile phone users.

Callcredit’s consumer data - which includes demographics, credit information and lifestyle data - will be integrated into 2ergo’s recently-launched mobileDNA platform.

76% of UK high street retailers don’t have a mobile website or mobile-optimised content, according to a YouGov survey commissioned by mobile marketing and business solutions company 2ergo.

And even mobile-ready retailers are poorly prepared, with almost 20% lacking m-commerce capabilities and many others choosing to focus on iPhone users.

2ergo, recently in the news after developing an iPhone app for Pizza Express, has launched a new mobile marketing service for businesses.

It's called mobileDNA and gives businesses the chance to send targeted offers and vouchers to mobile phone users.

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

This week the team review a new phone from Sagem, a bluetooth headset that cancels out background noise from Qstik, the introduction of .mobi domains and the latest games to keep you entertained.

This week the team explore the real cost of Mobile Internet, review the latest Blackberry with a camera, the O2 Ice, and Lego meets Star Wars in the latest mobile game.

This week the team discuss mobile pricing, review the LG KG810 and MDA Vario 2 from T-Mobile along with Rogue Trader the latest game from RockPool as well as a joke management system called Pass-It-On-Jokes.

This week we review the Sony Mylo, a phone that may rival the Blackberry in the form of the E61 from Nokia, Insaniquarium the latest game to make the leap from web to mobile and the LG U400 phone for DJs.

After the summer break the Fonecast team is back with a review of 2 new mobiles from Motorola, a stylish new phone from BenQ-Siemens, advice on protecting your voice mail plus all the mobile news from the last month.