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Tradedoubler integrates Apple Passbook mobile wallet into its marketing solutions

Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Author: The Fonecast
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A fifth of consumers now book holidays via their mobile phones, says Tradedoubler

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

Author: The Fonecast
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Article rating: 5.0

Mobile has made footfall an irrelevant measure, says Tradedoubler research

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Author: The Fonecast
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Tradedoubler launches an app-only affiliate programme for online betting

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

Author: The Fonecast
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Tradedoubler research shows how mobile shopping behaviour is linked to operating system

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

Author: The Fonecast
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Opinion Articles

How AI technology is transforming the smartphone experience

How AI technology is transforming the smartphone experience

From improved performance to personalized recommendations, AI is enhancing the functionality and usability of smartphones for users

By incorporating advanced algorithms and machine learning capabilities, AI can help to optimize a smartphone's performance, providing users with a faster, more efficient and user-friendly experience.
Author: The Fonecast
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Whatever happened to all my tech?

Whatever happened to all my tech?

Mark Bridge revisits his mobile technology reviews

Mark Bridge writes:

I've been taking a look back at the devices I've written about during the past few years. Some are still faithful companions, others... well, let's just say my faith was misplaced.
Author: The Fonecast
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Predictions for 2016: Network Function Virtualisation, 4G throttling and video calling

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Author: The Fonecast
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Kapture review: the audio-recording wristband

Kapture review: the audio-recording wristband

A 'recording watch' that links to your smartphone

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Author: The Fonecast
4 Comments
Article rating: 4.0
Making mobile websites work better

Making mobile websites work better

Device detection and responsive design explained

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

Author: The Fonecast
1 Comments
Article rating: 4.0
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Recent Podcasts

Motorola cuts jobs, Digia acquires Qt and Starbucks partners with Square

Podcast - 15th August 2012

This week's edition of The Fonecast starts with news that Motorola Mobility is to lose around a fifth of its staff worldwide. There's also more reorganisation at Nokia, which is passing its Qt software business to Digia.

In addition we're talking about a new US partnership between Starbucks and Square, some good news for Research In Motion, a worrying report for Samsung and a major milestone for Shazam.

Author: The Fonecast
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BlackBerry PlayBook, Vodafone's start-up plans, Google Wallet and more quarterly results

Podcast - 8th August 2012

We start this week's edition of The Fonecast with a new product from RIM: the mobile-enabled BlackBerry PlayBook. Next comes Vodafone's move to Tech City and Google moving its mobile wallet into the cloud.

You'll also find the latest batch of quarterly results, some mobile data research and a story about sheep sending SMS text messages.

Author: The Fonecast
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Samsung and Apple's quarterly results, smartphone sales figures and much more

Podcast - 1st August 2012

There are plenty of quarterly results to report in this week's edition of The Fonecast, including Samsung, Apple, Telefonica and Facebook. In addition, we have new research that shows how smartphone sales are racing ahead as feature phone sales slow down.

There's also news about mobile coverage in the Channel Tunnel, mobile application downloads and m-commerce.

Author: The Fonecast
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Doug Suriano of Tekelec talks about net neutrality for mobile networks

Podcast - 30th July 2012

In today's podcast we're talking to Doug Suriano, Chief Technology Officer at mobile broadband solutions company Tekelec, about net neutrality.

Net neutrality is the principle that consumers are not restricted in the ways they're able to use their internet connection. The topic is often in the headlines, either because some governments may want to prevent their citizens from viewing certain types of information - or because of commercial restrictions.

Author: The Fonecast
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Ofcom prepares the UK for 4G, WAC joins the GSMA and O2 talks about compensation

Podcast - 25th July 2012

We start this week's podcast with two news stories from Ofcom. Not only has the regulator announced its plans for the UK's 4G spectrum auction, it's also released research that shows we're texting more than we talk.

There's a look at the changing relationship between HTC and Beats Electronics, O2's apology for the network outage earlier this month and the Wholesale Applications Community's integration into the GSMA.

Author: The Fonecast
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