SDL, a UK-based company that helps businesses provide tailored information for customers across multiple devices, has acquired mobile web specialist bemoko.
Bemoko was founded in 2007.
A new report from Juniper Research says ‘direct carrier billing’ - enabling consumers to charge purchases to their mobile phone account - could transform the mobile content market. It’s found that third-party content providers with direct carrier billing have seen a five to six-fold increase in conversion rates compared with credit card billing.
In addition, average transaction values are also higher.