Taiwan-based smartphone producer HTC has announced its first-ever global advertising campaign. It’s based on the company’s “Quietly Brilliant” brand message and features the tagline, “You don't need to get a phone. You need a phone that gets you.”
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James Rosewell writes:
"Mobile: new cancer alert" - The Daily Telegraph
The front page of Saturday's Telegraph led with the headline "Mobiles: new cancer alert" re-igniting fears about mobile phone usage. The centrepiece of the article is "a £20 million, decade long investigation, overseen by the World Health Organization (WHO) will publish evidence that heavy [mobile phone] users face a higher risk of developing brain tumors later in life". How should this topic be reported and what will it mean for our industry?
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