O2 Media - the mobile advertising part of O2 - says its O2 More 'personalised media service' now has two million customers. It launched less than 1½ years ago in late 2009.

The O2 More service combines O2's own customer data with additional information provided by participating consumers. As a result, O2 More can offer personalised and even location-based advertising campaigns to its partners.

Ofcom has announced a reduction in mobile termination rates that'll be effective from next month. Mobile termination rates are the wholesale charges paid by mobile operators when connecting calls to their rivals.

The last time it set MTRs was 2007, when it agreed a series of charges that dropped annually until 2011.

The *Spark home screen application for Android devices has been updated with a new sports module. Users in the USA can now see sports scores from major American football, baseball, basketball and hockey fixtures, while European users will have cricket and football results available in a couple of weeks.

*Spark is also the only official mobile partner of Groupon in the UK, offering targeted local discounts.

The Amazon Kindle eBook reader is now available at all Best Buy UK stores and around 400 Carphone Warehouse shops as well. Pricing is the same as buying the device directly from Amazon; £111 for the WiFi-only version or £152 for the WiFi/3G Kindle.

Best Buy’s US operation has been offering the Kindle since last year.

BSkyB, BT, O2, TalkTalk, Three, Virgin Media and Vodafone have all committed to providing better and more easily comparable information to consumers about traffic management. It's a voluntary agreement that's been arranged by the Broadband Stakeholder Group.

The participating companies account for around 90% of all fixed-line broadband customers and 60% of all mobile broadband customers in the UK.