Research from the Internet Advertising Bureau and PwC shows that the UK mobile advertising market grew 116% year-on-year in 2010, with a total of £83 million being spent.
Although entertainment and media brands have dominated mobile ad spending in recent years, the report shows this dominance is reducing as other advertisers are seeing the opportunities of mobile advertising.
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Ofcom has announced plans to auction radio spectrum that'll be used for 4G LTE and WiMAX mobile phone services.
It'll be auctioning two spectrum bands; the old analogue TV bandwidth at 800 MHz, along with a higher-frequency band at 2.6 GHz. Together, these bands are equivalent to three-quarters of the mobile spectrum in use today - and are 80% more than the 3G auction that took place in 2000.
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