47% of mobile app users in the USA say they click on more mobile ads by mistake than they do deliberately, according to new research.
It suggests almost half of mobile ad spending is wasted.
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Facebook has acquired Rel8tion, a Seattle-based business that was less than a year old.
Rel8tion had previously been working to create a mobile advertising service that used a person’s location when determining the most appropriate advertising to display.
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This week’s podcast is packed with a wide variety of mobile industry news, from quarterly results and boardroom changes to dodgy advertising and smartphones in space.
We talk about Google’s new CEO, Microsoft’s mystery data, Huawei’s legal action, Apple’s downloads and Facebook’s feature phone app.
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Mark Bridge writes:
This week’s big news isn’t entirely mobile-related – but it is entirely worth mentioning. First we had Amazon snapping up the part of LOVEFiLM they didn’t already own. (Allow me to start the speculation about a video-streaming Kindle). And then Google CEO Eric Schmidt said he was leaving.
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The Advertising Standards Authority has upheld complaints against advertising that claimed "No other network gives you more for £10."
Three UK made the claims in a leaflet published last year.
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