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UK brands trial ads that use Google Goggles

The Google Goggles visual search application is being used for the first time in the UK by French Connection, Garnier, Sony Music and Samsung as part of their poster advertising.

Customers that activate Google Goggles and point their smartphone at the posters will receive additional content via the internet.

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Mobile transactions account for more than one in ten UK eBay sales

Sales through mobile devices now account for more than 10% of all purchases on eBay UK. The company says more people in the UK buy and sell goods via mobile on eBay than in any other European country.

On average, it means that one item is sold via eBay UK’s mobile platforms every second.

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Google brings Voice Actions speech control to the UK

Last December, Google introduced a new Android feature called Voice Actions. It let users control their smartphone or tablet with their voice - but it was only available in the USA.

Voice Actions is now available in the UK. Customers can use Google's search widget to make phone calls, send text messages, navigate to a location and browse the web… all just by speaking.

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Mobile ad network InMobi picks up multi-million dollar investment

InMobi, the world’s largest independent mobile ad network, is receiving a $200 million (£127 million) investment from Softbank.

The first $100 million will be handed over this month, followed by another $100 million in April 2012. Previous investments have come from Kleiner Perkins Caufield & Byers and Sherpalo Ventures.

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Only 17 per cent of advertisers have a mobile-optimised site

Google UK head of mobile advertising, Simon Morgan, considers the most significant developments in the field of m-commerce and crunches the mobile numbers.

Over the past year we've seen smartphones overtake PC sales for the first time. The number of people on the mobile web globally has doubled, reaching one billion and in the UK there are now 20 million mobile internet users. If we think of search as being a barometer of consumer interest, in just 12 months there has been a huge shift.

Author: The Fonecast
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