Adam Taylor writes:
The mobile phone industry is an attractive proposition. Over 90% of the UK population has a mobile, and the seemingly non-stop developments in mobile technology are doing a great job in satisfying the UK’s thirst for anything that provides a quicker, more efficient (or in some cases, more fun) way of doing things. With such a demand, naturally supply tends to follow.
47% of mobile app users in the USA say they click on more mobile ads by mistake than they do deliberately, according to new research.
It suggests almost half of mobile ad spending is wasted.
Following hot on the heels of IDC’s quarterly analysis comes a report from ABI Research.
They’ve estimated that 390 million mobile phones were shipped in the fourth quarter of 2010, up 15.6% year-on-year, resulting in an annual total of 1.36 billion.