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ExclusiveHanging on the Telephone

Mark Bridge writes:

At the beginning of the 21st century I moved from Vodafone to work for its Vizzavi multimedia portal, wooed by talk of context-specific advertising that would one day use a customer’s location and search history to ensure any ads were precisely targeted. And I’m not the only person who’s been seduced. Consumers, ad agencies, client companies and mobile networks have all been promised much by mobile marketing.

Yet more than a decade later that kind of sophistication seems to be lacking from most mobile marketing messages.

ExclusiveLast week at The Fonecast: 29th April 2013

Mark Bridge writes:

This week there was only one set of financial results that attracted the mainstream tech media. Apple reported the first drop in quarterly profit for several years as figures fell by 18% to around £6.1 billion. On the positive side, it made around £6.1 billion profit. It also announced dates for its developer conference in June and promised a new version of iOS.

ExclusiveFixed line nightmares vs simple mobile

James Rosewell writes:

Due to growth in staff numbers my business (51Degrees.mobi) is in the process of moving offices. Coincidentally I'm also moving our home broadband. It’s not been a pleasant experience.

This got me thinking, because a few weeks ago on thefonecast.com we discussed why Ofcom isn’t treating Mobile Termination Rates (MTR) in the same way as fixed-line termination rates. The mobile industry justifies higher MTRs on the assumption that a mobile network costs more to run than a fixed-line network. It was certainly true when the fixed costs of running a mobile network had to be shared across a relatively small number of customers, even if they did pay a fortune for their contracts and terminals. Intuitively I'd say that’s just not true anymore.

ExclusiveLast week at The Fonecast: 22nd April 2013

Mark Bridge writes:

The past few days have seen the arrival of two familiar seasons. Not only has the sun peeked its head from behind the clouds in an approximation of Spring but the mobile industry has been releasing its quarterly results.

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Ofcom publishes customer satisfaction figures for UK mobile networks
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Ofcom publishes customer satisfaction figures for UK mobile networks

Mark

Tesco Mobile rated top for mobile satisfaction in 2019

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Ofcom, the UK's communications regulator, has published last year's customer satisfaction ratings for mobile networks.

Its annual report is based on a number of measures for the 12-month period until January 2020, including customer complaints received, perceived value for money and overall customer satisfaction.

The average satisfaction with overall mobile service was 93%, with just eight percentage points separating the top-rated (Tesco Mobile; 97%) and bottom-rated (Virgin Mobile; 89%) companies.

Average satisfaction with reception or signal strength was 85%, with Tesco Mobile ranked top at 92%. Tesco uses O2 to host its virtual mobile network, yet O2 was only rated at 85% by its customers.

Customer satisfaction for UK mobile companies 2019

Customer satisfaction for UK mobile companies 2019



Overall, only 3% of UK mobile customers said they had a reason to complain (down by one percentage point from 2018).

The report also analysed fixed-line telecoms and broadband suppliers.

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