Tradedoubler has become the first affiliate network in the world to offer its UK clients a marketing solution that includes Apple’s Passbook application.

It’s worked with mobile wallet specialist Passforce to integrate Apple Passbook into its performance marketing programmes for Tesco, The Body Shop, Seatwave and eFlorist.

Affiliate marketing pioneer Tradedoubler has published new research that shows 19% of consumers now book holidays via their mobile phones.

The figures come from a new whitepaper; ‘Performance Marketing: Travellers & Purchase Paths’.

New research from marketing business Tradedoubler suggests that footfall is no longer a useful measure of retail success.

It’s found that consumers are often seeing products in-store and then using their mobile phones to check for cheaper pricing elsewhere.

Affiliate marketing specialist Tradedoubler has launched an application-only affiliate program with betting and gaming site Winner.com.

It’s described as the sector’s first app-only affiliate programme and will offer commission payments to affiliates who encourage users to download and use the ‘Slots Farm’ app.

Retailers can only fully understand mobile shoppers when they know what device is being used, according to a report from affiliate marketing specialists Tradedoubler.

The company’s new Mobile Devices & Behaviour study, which contacted more than 2,000 smartphone users in Germany, Sweden, France and the UK, discovered that mobile shopping behaviour can closely be linked with the consumer’s chosen device and operating system.

Mark Windle, head of marketing at OpenCloud, predicts that this year’s reduction in the number of traditional telecoms operators in some countries will provide an opportunity for other operators to innovate and capture market share in 2016.

He says next year will be a year of rapid change for telecoms… whether it’s MVNO disruption, competitive tariff pricing or simply defence from the ‘dark art’ of hacking.

Mark Bridge writes:

The most memorable moments in life often go unrecorded. You don't have your camera in your hands. Your finger is still hovering over the 'pause' button on your audio recorder. Or you were simply too busy experiencing whatever was happening. It's all about the one that got away.

That's where Kapture can help.

Mark Bridge writes:

James Rosewell shows me a colourful roll of paper that's the width of an iPhone but well over three metres long. When I look closer, I can see it's a printed copy of the Wall Street Journal's mobile website. That's a lot of scrolling to do... and a pretty unfriendly user experience for anyone reading the news online. Why does it work so badly?

We start this week's podcast with Tesco's plans for a Hudl-branded smartphone. Next comes some potentially good news about the 'patent wars' affecting the mobile industry - although there's certainly no sign of a ceasefire.

Later we discuss an announcement from Facebook about its mobile advertising scheme, an unfortunate mistake for O2's Travel service, a new 20 megapixel camera-phone and an automotive investment by Nokia.

In this interview Mark Bridge talks to Jijesh Devan of QuickPlay Media about the opportunities and challenges of bringing video services to smartphones and other internet-connected devices.

Their conversation took place on the QuickPlay stand inside the App Planet area of Mobile World Congress in February.

We have something for everyone in this week's podcast. There's bad news as Samba Mobile closes, bad news as Apple and Samsung suffer product faults... and bad news as wearable devices are criticised for the poor user experience they offer.

Yet there's plenty of good news as well, including the launch of a new UK mobile payment service.

Telefonica sets up its own mobile advertising business, Mozilla puts an interim CEO in place and Nokia suspends sales of its flagship Windows 8.1 RT tablet: all topics for discussion in this week's podcast.

We're also talking about the future growth of Orange Money, EE's online activity, mobile broadband growth and the Loch Ness monster being spotted on Apple iPhones.

When the topics of mobile technology and security are discussed, the conversation can end up focussing on third-party software solutions.

Inside Secure has a different perspective. It's a specialist in embedded security; building protection in from the start. To learn more, Mark Bridge caught up with Loic Hamon, Vice President of Corporate Development at Inside Secure, at the company's hospitality suite during Mobile World Congress.