Motorola Ventures, the investment arm of Motorola, says it's invested in mobile barcode company Scanbuy. Financial details weren't disclosed.
Scanbuy offers advertisers a service called ScanLife to provide digital information to consumers through barcodes. Businesses can place barcodes on their packaging or advertising; consumers who use their camera phones to 'scan' the barcode can then be taken directly to a mobile website or audio/video content. The business can then track and analyse the results, including consumer locations, and can modify the codes to launch different actions.
Sagem Wireless has formed a partnership with fingerprint authentication company UPEK to put fingerprint identity capabilities on a range of new Sagem devices later this year, including new Android-based handsets.
The new devices would enable users to identify themselves by 'swiping' a finger, avoiding the need to enter usernames and account numbers when accessing mobile banking and online shopping sites.