New research from Convergys Corporation says 61% of UK consumers would spend more with their chosen mobile network if they were able to choose options that fitted their needs. Consumers are willing to include payment for broadband, TV and even game consoles with their mobile service – but only if the deal is flexible enough to suit the customer.
Currently 49% of consumers said they don't receive any promotions or 'bundle' offers from their providers, although 72% said they'd like to.