The Apple iPhone 4 can claim to be the world’s thinnest smartphone. That’s the opinion of the UK’s Advertising Standards Authority, which was asked to adjudicate after a complaint about an online ad for Apple.
The complaint pointed out that the Samsung Galaxy S II was just 8.71mm at its thinnest point, while the iPhone 4 - which claimed to be “the world’s thinnest smartphone” - was 9.3mm.