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Exclusive'Aluminium frame' on Sony Xperia SP smartphone breached ASA advertising code

The Advertising Standards Authority has upheld a complaint made about online advertising for the Sony Xperia SP smartphone.

A page on the www.sonymobile.com website had described the phone has having “an exquisite aluminium frame”. However, a customer who’d bought the phone said the ad was misleading because he didn’t believe that the frame was made from aluminium.

ExclusiveBill shock, cheaper roaming, court injunctions, satellites, shopping and loads more mobile industry news

This week we're talking about a UK government deal to prevent bill shock, good news for some UK consumers visiting the USA, a court threat to HTC sales, new high-speed satellite broadband, mobile search, mobile shopping and much more.

Join Iain Graham, James Rosewell and Mark Bridge for an informed and entertaining look at all the major mobile industry news stories from the past seven days.

ExclusiveHTC One and HTC One mini still not banned in the UK

Last week a High Court judge - the Honourable Mr Justice Arnold - ordered an injunction against a number of HTC devices being sold in the UK.

However, an appeal by HTC has now resulted in the injunction being stayed until 12th December 2013.

Vodafone marketing moves from global sponsorship deals to social media campaigns

ExclusiveVodafone marketing moves from global sponsorship deals to social media campaigns

Vodafone has announced details of its new ‘own brand’ engagement strategy that’ll be launched across all its companies next year. This follows the company’s decision to end its Formula 1 sponsorship with McLaren.

Its ‘Vodafone Firsts’ marketing strategy will be focussed on special experiences, from individuals achieving something for the first time to international events.

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